Rhone wines stand by their strategy to move up-market
The Inter Rhône professional association has set its sights firmly on the “premiumisation” of its wines, targeting the mid to high-end market. It is proud of the potential of its terroirs and appellations, and is convinced that this process is crucial to securing the future of the vineyards. At its latest press conferences (on 24 March in Tain-l’Hermitage and 31 March in Avignon), the Interprofession des vins AOC de la vallée du Rhône, confirmed its strategy to move up-market in the next few years. This could already be seen in action with the…