Whether you have already bought and/or sold wine on iDealwine or not, these statistics will interest you. In this article, we will paint a picture of our lovely customers. Who are they? Where do they live? Get to know who you’re up against when you’re bidding at our auctions and who buys your bottles when you put them up for sale with iDealwine.
You have very likely already visited the iDealwine website which is, in fact, a world leader in online wine auctions and the top French wine auction house (please excuse us, if you haven’t already guessed, we are very proud of this fact.). If you’re on the fence about selling your wine with us, we’ll introduce you to your future buyers to help convince you once and for all that iDealwine should be your go-to auction house.
How many customers were there in 2025?
19,934 people bought wine on iDealwine in 2025, a record for our website and an increase of 14% on last year. These people bought wine from the three main regions of Burgundy, Bordeaux and the Rhône Valley along with bottles from the other French regions and countries around the world such as Italy, Argentina, South Africa and Germany.
Where do our customers live?
Over half live in France (57%) with people from Asia making up 6.2% and those in the rest of Europe 33.5%. 3.2% of the customers live in the USA and there are also buyers in South America, Oceania, Canada and Africa. iDealwine delivers to four continents, with plans to add delivery countries this year.
43% of our buyers live in a country other than France and they represent over 60% of the turnover at auction. Thanks to our innovative website, buyers place bids from at least 60 countries and this figure is continuing to grow. It goes to show that iDealwine knew what it was doing when it opened offices in Hong Kong, Singapore and New York to consolidate its international development.
Men or women?
While this next figure is increasing, women make up 10% of our clientele, an increase of 6% in two years. A lot of our team are women (and contribute significantly to the collective effort to increase this figure) and seeing this statistic motivates us to carry on working to bring fine wine to more and more women. What is more, there are some amazing female winemakers for us to get behind. Let’s show them some solidarity!
How old are they?
The average age of our customers is 46 years old, and most have been buying wine from us for more than five years so they’re at home on the iDealwine website. This shows that our clientele knows the world of wine, are constantly on the lookout for good deals, and recognise the value of wine … and wines of value.
Private individuals or professionals?
96% of people placing bids on our website are private individuals. Wine enthusiasts – some of whom could rival us with their wine knowledge – are the ones who fill the website with life.
Sounds like someone you know? You can join our clients who sell as well as buy on iDealwine. You know they have good taste, after all. 😉 If you’re looking to sell your wines, ask for a free estimation. It’s simple, quick and free!
