View from the top at London Wine Fair

Blind tasting competition
The six wines tasted during the iDealwine blind tasting competition.

What an exciting few days it has been! Last week, iDealwine exhibited at the London Wine Fair for the first time, as part of the newly launched premium wine section, The View. In-between seeing old friends, making new ones and tasting some amazing wines, we also put our visitors’ taste-buds to the test with our blind tasting competition.

London Wine Fair 2015

While the jury is still out as to the exact visitor numbers, the 35th edition of this world-leading trade event can no-doubt be hailed a success. Held again at Olympia London, the fair was set to be even bigger than last year, with an 11% increase in stand space and 18% increase in number of exhibitors.

The View tasting area was a new and very successful addition – a VIP section specifically denoted for companies who deal in premium and super-premium wines, where iDealwine was featured alongside other fine wine specialists.

To make things interesting, iDealwine hosted two blind tastings every day, where visitors could put their taste-buds to the test! See below the wines that were tasted blind, as well as the names of the tasters who got the closest; each of them will receive a €100 voucher to spend on iDealwine.

Monday 18 May
1. Château La Lagune – Haut Médoc 1989
Winner: Neville Blech
2. René-Noël Legrand, Les Rogelins – Saumur-Champigny 2009
Winner: Luke Jenkins

Tuesday 19 May
1. Claude Dugat – Gevrey-Chambertin 2011
Winner: Zoran Koneski
2. Paul Jaboulet Aîné, Chevalier de Sterimberg – Hermitage 1990
Winner: Gilles Corre

Wednesday 20 May
1. Domaine de Beaurenard, Paul Coulon & Fils – Châteauneuf-du-Pape 2000
Winner: Marjel Quekel
2. François and Antoine Jobard, Poruzots – Meursault 2011
Winner: Stefano Pirondi


In addition to the blind tastings, iDealwine also presented three unique wines every day, to coincide with our current Online Auction and Fixed-Price Sales. Below is a list of wines that were tasted over the three days:

Charlot Père & Fils Brut Nature NV
Charlot Père & Fils Brut rosé NV
Domaine Trimbach Cuvée Frédéric Emile Riesling 2009
Jayer-Gilles Hautes-Côtes de Nuits 2012
Ancienne Cuvée Carnot Bouchard Père & Fils Volnay Caillerets (in magnum) 1999
Domaine Roger Sabon Cuvée Prestige Châteauneuf-du-Pape 2001
Château Maucaillou Cru Bourgeois Supérieur 1995
Château d’Armailhac Mouton Baron Philippe (in magnum) 1986
Château l’Évangile 1970

Aside from manning our own stand, the iDealwine team also managed to browse the many other wines on offer and even attended a few tastings and seminars: from Joe Wadsack’s fun approach to blind tastings in the daily Joe’s Nose sessions, to interesting industry briefings on the UK wine market and the growth of online wine sales.

London Wine Fair 2015
The iDealwine team at the London Wine Fair: Maud Palavioux, Arthur de Lencquesaing and Elona Hesseling.

With a busy, yet rewarding week behind all of us here in London, we can now look forward to a well-deserved rest. Cheers!


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