iDealwine in Asia
In November, Arthur de Lencquesaing and Alix Rodarie, from iDealwine’s international department are travelling around Asia to meet customers, take part in wine fairs, masterclasses and present iDealwine to new wine lovers. Asia is the fastest growing market for iDealwine, with 64% growth since January 2017. It represents 13.5% of our turnover. Asian connoisseurs mainly buy Bordeaux or Burgundy grands crus, but have an increasing interest for some niche wines and appellations featured on iDealwine, usually harder to find in traditional Asian distribution networks. In their quest for quality, Asian customers spend, on…