China on course to be the world’s second largest consumer market for wine by 2020
New wine import figures released by the Chinese government give us a glimpse into China’s consumer preferences in this burgeoning market. The latest report from the Chinese government reveals that in 2017 overall imports of bottled wine in China rose by 14.6% in volume and 16.4% in value compared to 2016, putting this country on course to be the second largest market in the wine industry by 2020. The figures also show that the Chinese are still buying French: French wines remain the market leader and account for 40% of the market share.…