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Lafite: selling a Chinese wine in 2018?

A few days ago, Decanter revealed unpublished information on the upcoming commercialization of the first Chinese vintage of Domaines Barons de Rothschild (Lafite). This announcement encouraged us to push the investigation a little further... After Chile and Argentina, Domaines Baron de Rothschild (Lafite) conquers China! A country that the group knows well, and for a long time: Christophe Salin, its CEO does not spare his energy to travel the world - especially China – allowing people to discover and taste the wines from Château Lafite, the most prestigious name for Chinese connoisseurs. But…

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An iDealwine tasting in Hong Kong at Hullett House for 25 of our customers.
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Asia’s thirst for wine

The days of wine being little more than a status symbol gift with which to impress colleagues and friends, may soon be over – there is a fresh new wind blowing through Asia, with a growing number of young and knowledgeable consumers enjoying a wider range of wines, more frequently. The Chinese may be known for their “Red Obsession” – overtaking France and Italy last year to become the number one consumer of red wine – but according to an article in Gambero Rosso, there is definitely room for something new. The article quoted…

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