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July Online Auction Report

Magnums, double-magnums, jeroboams and imperials have been the main focus of attention in the last Online Auction that ended on the 8th of July. These generous formats benefit from a price premium compared to 75cl bottles. Bottling larger formats enables wineries to create a scarcity effect on wines that are not otherwise rare, as it is the case for large estates of Medoc. This effect is intensified by the quality of the vintage and the age of the bottle. In this first Online Auction of July, Château Mouton Rothschild perfectly illustrated this situation with…

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