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Lafite: selling a Chinese wine in 2018?

A few days ago, Decanter revealed unpublished information on the upcoming commercialization of the first Chinese vintage of Domaines Barons de Rothschild (Lafite). This announcement encouraged us to push the investigation a little further... After Chile and Argentina, Domaines Baron de Rothschild (Lafite) conquers China! A country that the group knows well, and for a long time: Christophe Salin, its CEO does not spare his energy to travel the world - especially China – allowing people to discover and taste the wines from Château Lafite, the most prestigious name for Chinese connoisseurs. But…

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China will be the top wine-consuming country by 2027

According to calculations by Coface (a French export credit insurer), China will be the top market for wine in the world in 2027, ahead of the United States, France, Italy and Germany. World wine consumption should rise by approximately 10% in the same time-frame, but will double in China (to 30 million hectolitres). China currently ranks fifth in the world for wine consumption with 16 million hectolitres drunk in 2014, but a dozen years from now, it will be in first place (it is already the leading consumer of red wine). Wine consumption…

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